What was once a doodle in a notebook is now sustainable millennial merch rooted in nostalgia, burnout and collective anxiety about the future - so you can have your crisis and advertise it IRL too.
All shirts are sourced locally from thrift shops and carefully selected for quality and overall condition. Pieces with mild stains — often overlooked and unlikely to be purchased — are intentionally chosen, becoming the perfect canvases for tie-dye and renewal.
Each upcycled tee is individually selected, hand-dyed and unique
- like the little snowflake you are.
- like the little snowflake you are.
Over 55 tees saved from the landfill so far!
Each shirt is hand-dyed, which means some colour transfer and natural fading should be expected over time. Washing with like colours is essential — and never alongside anything you wouldn’t want dyed. Cold water is always best.
For extra care, hand washing and hang drying will help extend the life of the garment. As colours soften and fade, each piece develops a more worn-in, vintage feel — that’s part of the intention.
The vinyl illustration is designed to hold up well through regular machine washing (approximately 50 washes), though slight peeling may occur over time. Thoughtful care will help keep both the colour and design looking their best for longer.
Wash inside out for extra precaution.
Shirts are currently available for purchase in-person at Thrifty Dutchess (8104 Fraser Ave) and at various pop-up events - encouraging shopping local and supporting small, sustainable businesses!